Research in business internationalization is a response to a basic business objective: mentoring businesses during their implementation abroad, giving them the mechanisms and tools that enable them to improve the management of this process. This field of research includes the following subareas:
- Internationalization strategies: Design and implementation of appropriate strategies for internationalizing companies, with the goal of creating employment in a competitive and socially responsible manner.
- Models of international business management: Design and implementation of appropriate management models for companies that operate in international contexts.
- Global personnel management: Management of expatriation and repatriation processes in multicultural environments. Emphasis is placed on managing the process of business implementation abroad with a socially responsible vision.